Take that, crappy economy!
I’m Ready To Start A Revolution
It was watching and reading the news that finally did it. No matter where you turn, the news about the global economy just isn’t getting any better.
Whether it’s the UK government admitting that Plan A in deficit reduction isn’t working; or the Australian foreign office warning that we’re teetering on the brink of another global recession; or the United Nations and International Monetary Fund slashing their forecasts for world economic growth – none of it is encouraging.
In fact, it’s downright depressing. Little wonder then that unemployment levels are rising, and a recent study noted that the recession has caused a sharp upswing in mental health problems.
I know that many have been left wondering what to do about it all - including me.
I’m lucky enough to have a career I love, although I’m by no means immune to the uncertainty we’re all facing – but I do know something about what you and I can do to make things better.
The most empowering thing any human being on this planet can do right now to tackle the recession is to find or create their ideal work.
Finding Your Ideal Work Will Kick The Recession Where It Hurts
Let's give the recession the red card...
Finding your ideal work - what I call your vital vocation – may not turn the global economic meltdown around overnight (although if enough of us do it, it probably will!) but it can definitely turn your life around, whatever your current circumstances.
In fact, it can make a powerful difference on a number of levels:
- Finding or creating your ideal work is liberating: in the face of seeming powerlessness, you can exercise the power you do have, and take back your independence from the faceless money-mongers;
- Finding or creating your ideal work is energizing: regardless of the state of the economy, work you love is its own reward, whatever salary you’re on;
- Finding or creating your ideal work is proactive: you don’t have to wait to find out what’s going to happen to you; you can get out there and make it happen for you;
- Finding or creating your ideal work can change the world: the more of us who are out there finding (or creating) work we love, the bigger the financial boost to the economy. Alone we can do very little – together, we can do a great deal;
- Finding or creating your ideal work is radical: it’s sad to say, but most people won’t do it, because it seems to be too “out there”. Will you be one of them – or will you choose to take a stand and make this investment in yourself?
- Finding or creating your ideal work is possible: I know it is, because I’ve done it, and I see many others doing it every single day. If you’re reading this, I want YOU to be one of them.
Sounds good, doesn’t it? The only problem is – how?
How To Stop Procrastinating and Start Finding Your Vital Vocation
Last year, I developed my Vital Vocation Online Coaching Programme, which guides participants through the process of finding – or creating – their ideal work.
Comprised of 12 modules, delivered entirely online and containing a powerful mix of written, video, and participatory self-coaching material, the programme can help anyone find the work they were born to do. Job-hunters, career-changers, small business builders, students, the unemployed, stay-at-home parents….anyone – whether they already know what they want to do, or not. It comes with a free introductory video series, too.
My purpose back then was to make my services available to a wider audience, including those people who couldn’t afford (or make time for) one-to-one career coaching from me. Since its launch, I’ve been thrilled by the great feedback the programme has received, and I’ve felt very proud indeed as I’ve watched the participants walk through the process of changing their lives and careers for the better.
But it isn’t enough for me anymore.
The gloomy economic news this past week has left me feeling in turns despondent, alarmed, frustrated, exhausted - and most of all angry.
Angry that we’ve got ourselves into this state. Angry that the choices of a privileged few have had such a detrimental effect on the lives of so many. Angry that our governments aren’t able - or willing – to act radically enough to affect real change.
But anger is only helpful if we use it to burn up our own inertia. On the other side of my anger, I was left wondering – what can I do?
So I set myself a new goal.
I’m going to help one million people live a primal life by finding their ideal work. Because if I can do that, I’ll have fulfilled my own vital vocation.
Your ideal work is on the horizon...
I Want To Help You – And Another 999,999 People
How will I achieve my goal?
- By continuing to make available my free introductory five-video series The Top 10 Best & Worst Ways To Find A New Job. It was only ever meant to be a time-limited offer in the run-up to the full programme, but so many people have downloaded the videos and told me they’ve found them helpful, I’ve decided to keep them up. Forever. Or until no one wants them anymore. Whichever comes first…
- By taking as many people as I can through the Vital Vocation Online Coaching Programme. To make it accessible to everyone, I’ve dropped the price of the whole 12-module programme by 85%. That’s from $127 (which was reasonable in the first place) to $20 (which is an absolute steal). I’m just charging enough to cover the cost of hosting the website and of keeping the programme updated with current material.
In the case of that second point, my own financial advisers, colleagues and coaching peers think I’m crazy, because I’m undercutting myself by a huge margin. “Charge what your time’s worth!” they say, or “Charge based on the work that you’ve put in to it!”
Well, I’ve put in a whole lot. The programme took more than a year to develop, write, film, and encode – so I’m definitely not charging based on what I’ve put in. And as for what my time’s worth? I commonly charge five times the new programme price for a single face-to-face coaching session. And this programme represents the equivalent of twelve!
But, you know what? I don’t care. What I care about is fulfilling my mission in life, which is to help YOU to fulfil yours.
When it comes to making a living, that means – more now than ever before – finding your ideal work. I believe, with all my heart, that you making full use of your gifts and talents, and doing the work you love – the work the world needs from you - is the thing that really will change things for the better. For all of us. And the recession be damned!

Are You With Me?
If you are, you can help in at least one of two ways:
- Tell the world about my goal. Send them to this blog post, or straight to www.vitalvocation.com. Spread the news through social media (you can use the share buttons below). By sharing, you can help me help 1 million people change their lives for the better.
- Join the Vital Vocation Online Coaching Programme here – and find your own ideal work. We need you! If you’re not quite ready to commit to that yet, don’t forget you can sign up for the free videos at any time.
Together, we can take this recession down.




